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Sara Lowell

Resilience in Action: Building a Change-Ready Business




Staying resilient when facing adversity and change is key for any business wanting long-term success. As recent years have shown, unexpected disruptions can happen anytime – from pandemics to supply chain issues and more. The businesses that powered through these challenges have laid the cultural and strategic foundations for organizational resilience.  


Here are key principles and practices to make your company more change-ready and resilience-focused:


The Foundation of Resilience


At its core, resilience means the ability of a system to handle shocks, bounce back from setbacks, and adapt when volatile. It’s not just about surviving – it’s about emerging stronger after the setback.


Psychologically, resilience depends heavily on mindset. Resilient employees and leaders tend to embrace change, stay solution-focused when problems arise, and remain committed to personal growth.  


Organizationally, resilience comes from cross-team transparency, open communication, and a flexible structure allowing dynamic resource allocation. Companies with cultural components such as being customer centric and encouraging curiosity for voracious learning, can rapidly respond to threats and opportunities.  


Resilient businesses are adaptable – and adaptability enables resilience. By constantly evolving and innovating, resilient organizations ready themselves to weather nearly any storm life brings their way.


Cultivating a Resilient Culture


A company’s resilience often ties directly back to its underlying culture. Here are three ways to foster a change-ready culture:


1. Promote transparency and trust by ensuring accurate information flows freely at all levels. This alignment enables faster mobilization around issues.


2. Empower people to embrace change by welcoming ideas, feedback and dissenting views across the company. 


3. Keep communication open through leadership updates, an open-door policy and anonymous feedback channels.  


When employees feel informed, involved, and invested, resilience naturally follows. People adapt to changes they understand and can influence.


Strategies for Resilience


Alongside culture, structural and operational strategies can reinforce a change-ready organization building a foundation of strategic flexibility with contingency plans ready for multiple scenarios. 


This means taking the time to cross-train employees to expand capabilities allowing shifting roles as needed. Before sharing workflows with the entire team, test systems through hypothetical crises to assess vulnerabilities. 


Implementing even a couple recommendations can greatly bolster resilience. Combine with a culture of transparency, communication and innovation, and your business will have a solid foundation of adaptability.


The Bottom Line


Resilience is critical for ensuring business success. With intention and fundamental shifts, any organization can become more change ready. It starts by making resilience a cultural priority – backed by flexible structures and systems designed for disruption-readiness.


What are some ways your business plans to boost resilience in 2024?


For more advice on leading a resilient company, check out Entrepreneur Encounter Podcast. 


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